Critical Global Supplier of Customised Solutions

Opportunity

The convergence of supply chain constraints and the strategic adoption of the ‘China plus one’ approach offers the potential for us to capitalise on the growing demand for fabrication services, establishing a strong market presence and driving sustainable growth in this dynamic industry.

Challenge

Developing a critical-to-quality product necessitates the achievement of thin walls, exceptional weld penetration, a deflection-free structure, fully machined and painted split gear case, while ensuring seamless interchangeability of parts across more than nine global locations, thereby presenting a formidable challenge in terms of engineering and logistical complexity.

Solution

Recognising the potential of this business, we made a strategic investment of H 7 crores to establish a dedicated production line equipped with state-of-the-art technologies such as fiber laser cutting for sheet metal, automated CNC bending machines, robotic welding solutions, and specialised heat treatment and painting lines. This investment demonstrates our commitment to ensuring efficient and high-quality manufacturing processes for these products.

Results

The implementation of our advanced fabrication line, coupled with our cutting-edge machining capabilities, enabled us to achieve a remarkable feat of developing the part correctly on the first attempt, all within an impressive timeframe. As a direct result of these accomplishments, we were able to rapidly expand our serial production to meet the demands of substantial volume requirements.

What started as an initial business award of US$ 1 million per year has now flourished into an actual business value of US$ 1.8 million. Furthermore, with the trajectory of growth we are currently experiencing, it is anticipated that the annual business value will exceed US$ 3 million in the forthcoming years.

Opportunities

We have recognised the growing demand for high-efficiency DC motors in various industries, including home appliances and automotive electric vehicles (EVs). To align with the needs of premier OEMs and Tier 1 suppliers, we ventured into the production of components for these motors.

Challenges

We faced challenges in meeting quality standards, navigating geopolitical crises, and keeping up with the rapidly evolving market trends

Solution

To overcome these challenges and seize market opportunities, we adopted a strategic approach. We focused on localization by adhering to the latest government norms, policies, and standards. This allowed us to provide efficient supply chain solutions to OEMs and Tier 1 suppliers in the local market. We also identified the “Make in India” initiative as a significant opportunity and leveraged it to our advantage. Additionally, we explored contingency plans to ensure uninterrupted operations despite external uncertainties.

One of our strategic moves was the development of BLDC (Brushless DC) motor laminations. Through market analysis, we identified the growing trend in the consumer-based home appliance category and captured the potential of next-generation technology. By launching the BLDC motor laminations, we positioned ourselves as a leading provider of green, energy-saving, and stylish motor solutions. Our focus on value engineering and localisation further enhanced our offering and attracted customers seeking sustainable products and innovation.

Our efforts in meeting industrial needs and capitalizing on niche market opportunities yielded significant results. We established ourselves as a trusted supplier to premier OEMs and Tier 1 suppliers, known for our high quality products and commitment to sustainability. Our products not only met the stringent industry standards but also exceeded customer expectations in terms of energy efficiency and aesthetics. By aligning with the latest market trends, we strengthened our position in the home appliance and automotive EV sectors, creating a positive impact on our brand reputation and market share.

Opportunities

Our company sees a big opportunity in the growing EV market in India. We aim to provide high-quality EV traction motor laminations to meet the demand for localized solutions. This presents a promising opportunity for us to establish a strong presence and compete effectively in the Indian EV industry.

Challenges

The Indian EV market heavily relies on imports from China and Europe, causing longer lead times, increased costs, and supply chain disruptions. We aim to address this by offering a solution that meets market standards and reduces import dependence.

Solution

With a futuristic vision and commitment to global vehicle electrification, we developed a cutting-edge product - EV traction motor laminations. These laminations were designed to cater to the needs of our multinational customer, who was an integrated player in the total supply chain of EV vehicles across various segments. To meet the unique requirements of the Indian EV market, we utilized specialized electrical steels with a reduced thickness of 0.27mm. Additionally, we incorporated value-added features by using UL 94 certified 50% GF (Glass Fiber) engineering plastics in the molding applications, making our product ready to be seamlessly integrated into the custom production line.

Our innovative solution proved to be a game changer in the EV industry. By providing localized components with superior quality and unique value additions, we empowered our customer to scale up their operations and reduce dependency on imports from China and Europe. Our EV traction motor laminations met the stringent performance standards required for diverse EV segments, including 2-wheelers, 3-wheelers, 4-wheelers, recreational vehicles, buses, and commercial vehicles. This strategic collaboration contributed significantly to the customer’s growth and their ability to provide comprehensive EV solutions to the Indian market.